As we have discussed here in the past, corporations are increasing associating themselves with musicians in the alternative world to enhance their products. In kind, this corporate underwriting has helped these artists to survive and to create, particularly in light of the deteriorating revenue streams of the music business over the past couple of decades.
Gucci has commissioned Bat For Lashes (the wonderful artist Natasha Kahn) to cover Depeche Mode’s 1987 hit “Strangelove” as the soundtrack for the new fragrance Gucci Guilty Pour Homme.
Gucci has also made it a free download here.
[jwplayer mediaid=”4505″]
“Strangelove” by Bat For Lashes